ACCESSIBLE BRANDS DISRUPTING THE WORLD
Showcasing some of the world’s most accessible and inclusive brands, this ONEtalks presentation from The One Centre will uncover the high-growth businesses that are creating powerful positioning platforms and bringing them to life in everything they do.
From mainstreaming marijuana to making meeting places for the gender-free, designers for brands like MedMen, The Phluid Project, Gentle Monster and Oatly are taking marginalized communities into the mainstream.
If you enjoyed The One Centre’s sell-out talk at Sydney Design Festival 2018, don’t miss The One Centre’s first ONEtalks event of 2019. Drawing on case studies from around the world, The One Centre’s John Ford & Katie Molloy will show how the world’s most disruptive brands are using design to shape every facet of their brand’s expression – from their commercial models to their communications, culture and causes.
John Ford, Founder & CEO, The One Centre
John Ford is a brand strategist and expert in identifying trends that are shaping the future of design. He launched The One Centre in 1999, which employs a cross-disciplinary team of designers, strategists, creative directors, project managers and producers. From designing concept stores for McDonald’s, to visioning shopping meccas on Dubai’s Palms for Nakheel, to rebranding Tiger Beer in 50 markets worldwide, The One Centre unites visionary thinking, design and creativity to create and launch new businesses, new brands, new products and new ways to the world.
Katie Molloy, General Manager, The One Centre
With over 15 years’ experience, Katie Molloy started her career at OgilvyOne London and has been working for leading creative companies in Australia and the UK ever since. At The One Centre, she leads global innovation projects for some of the world’s leading brands, and has also created and launched a number of new ventures to the world, working with private equity, corporates and private investors on visioning, product and service design, positioning and branding. She leads a team of design thinkers who create incredible ideas and bring them to life through Strategy + Artistry.
Image courtesy of The One Centre