It’s said that if you hang onto something for 20 years, it will become fashionable again. Looking Back at Innovation explores how intellectual property (IP), marketing, consumer behaviour and product design borrow from the past to develop future products. Presented by the NSW Innovation Advisory Service, this seminar explores all aspects of innovation versus invention by addressing various questions. These include: How much of what is created is the adoption of existing patents, how much is new, and when is IP breached? How does one know if old is going to resonate with the consumers and what are the challenges when making an old design new again? How do you rework an old product to make it appear new and fresh again?
Sydney Design events will be filmed by Powerhouse Museum staff and the content will be used by the Museum for promotion and this includes uploading into Powerhouse Museum accounts across a variety of third party platforms. If you do not wish to be filmed please inform the photographer/videographer at the time of the event.